Prada - Spring Summer 2012 Ad Campaign


Prada have set their new ad campaign on a chrome filled 50's style petrol station with iconic styling reflecting the era. Miuccia Prada has gone for bright colourful prints, shiny patent bags with a backdrop of the classic Cadillac. We love the video and shoot below with it's chic styling, gorgeous bags and quirky sound track. The mix of techniques, materials and finishing are varied and interesting. The woven raffia really stands out, as does the quilting featuring bold and playful prints and overlays shown below.   


Image & Video: Prada

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